PACKAGING

Objective

The client (Max Brakes) was facing a challenge with differentiating between their standard rotors and their new premium rotors. They also wanted to quickly showcase the premium rotors so that customers could make the decision to buy without opening the package.

Solution

To solve this problem, I proposed the idea of literally showcasing the rotor in the package similar to shelf products. I created a packaging with a strategic die-cut display on the front panel. This area includes a clear acrylic film for a sealed window.

Results

A bold and inviting package that boasts the visible quality of Max Brakes’ rotors.